Prepared by Apex Ad Agency · 21 Oct 2026
Let's make every walk a little cheeky.
A launch & growth plan for Pink Polka Co, the poo bag brand with sass, polka dots and a conscience.
Our advice at a glance
Five moves to a brilliant launch.
Heads up: the last slide is a short questionnaire. Your answers, especially budget and launch date, let us build the plan around your real numbers.
01 Widen the range
Keep the pink. Invite everyone else.
Neutral colourways and a broader mix of slogans open the brand to dads, blokes, retirees, couples and gift buyers, and make it far easier to get stocked in vets, pet stores and gift shops.
"Pick up your shit and carry on babe"
Tap a range to try it on
Tip: test a few on social with polls before committing to print.
02 Launch lean
Don't sit on stock that doesn't sell.
The most common start-up mistake is ordering every design up front. Let your customers vote with their wallets instead.
Presale
Presale
Presale03 Go subscription
Used every day. Always running out.
Poo bags are the perfect subscription product. Who Gives A Crap built a much-loved brand doing exactly this with toilet paper, using humour and an eco story. Sound familiar?
- Predictable monthly income
- Easier stock & cash-flow planning
- Each customer is worth more, so ads work harder
How it could look
Deliver my bags every…
12
automatic deliveries a year, per customer
04 Start socials now
Every follower now is one you don't pay for later.
Tick the playbook and watch the pack grow. 0/7
05 Your investment
The first three months.
The one number we need from you is your ad spend budget.
01 · Website
$2,500
one-off
E-commerce store, subscriptions, presale & waitlist, product pages, mobile-friendly.
02 · Ad management
$1,500
minimum / month · 3 months
Meta & Google Ads setup, targeting, optimisation, monthly reporting.
03 · Ad spend
Your budget
paid to Meta & Google
This buys the clicks and the sales.
Consistency beats size
A steady budget held for three months outperforms a big two-week burst.
Start with Meta
Then add Google Shopping and Search.
Keep a buffer
To restock best sellers when they take off.
Next steps
From here to launch day.
Over to you
A few quick questions.
Short answers are fine, and "not sure yet" is a perfectly good answer.